14 January 2004
 ROUND-THE-CLOCK SPEEDY HAIRCUTS AT 7-ELEVEN
 
7-Eleven customers will soon be able to zip into outlets of Singapore's largest chain of convenience stores for a quick haircut, thanks to a tie-up with Speed, a new no-frills, premier lifestyle hair salon that offers professional 10-minute trims at an affordable $10. The partnership underlines 7-Eleven's emphasis on providing more and better services and greater convenience to its customers.
 
The first Speed outlet located within a 7-Eleven store opened its doors to customers at the Boon Lay Shopping Centre - Blk 221, Boon Lay Place. Since its opening, this additional new service offered by 7-Eleven has been a hit with young children, students and busy working adults.
 
As this new service has been well-received by customers and with the Chinese New Year round the corner, 24-hour hair cut service will be available from Tuesday, 13 January 2004 onwards. Customers will find the bright yellow and parquet-flooring interior very cosy. An automated ticket-vending machine makes queuing and payment hassle-free through the use of a queue card. Customers are served by experienced stylists in a clean environment where loose hair is immediately removed with a unique air-wash system.
 
Currently, apart from offering a wide range of fast-moving consumer goods, 7-Eleven also offers a wide range of services including Cashcards and Autopass top-up services, payment of M1, Starhub and SunPage bills, UPS courier service, Budget Print - a photo developing service, and more.
 
"We are constantly looking for new business partners to provide more quality products and efficient services for our busy customers. With Speed providing quick, quality hair grooming services targeting at the same customer base, our partnership with Speed is natural," commented Mr Benjamin Eng, General Manager, 7-Eleven Singapore, on the tie-up between the two companies.
 
Mr Michael Yeo, Managing Director, Speed Cuts International Pte Ltd, believes that 7-Eleven and Speed make a comfortable match as both aim to please customers who are in a hurry. "As society moves faster, the demand for quality service is rising even faster. Speed aims to satisfy time-strapped customers with quick, affordable, yet professional haircuts," added Mr Yeo.
 
Speed aims to open at least two more Speed salons within 7-Eleven stores in 2004.
 
To celebrate the coming Chinese New Year, customers will receive a can of Fruit Tree juice and two Mandarin oranges with every haircut. Children, who come for a haircut accompanied by an adult customer, will receive a free haircut. This Chinese New Year promotion is on till the eve of Chinese New Year (Wednesday, 21 January 2004).



 

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